

"It was a similar tempo to the country medley, and he didn't have to slow down a lot of songs," Ross says.Īnd, to be fair, not every country song sounds the same.

It's an annual effort mashing pop songs, this most recent version featuring Taylor Swift, John Legend and others. Ross points to another video posted two months ago, a "United State of Pop" mashup by DJ Earworm. "Four years ago, you could have as easily edited together a pop/dance montage of 110-beats-per-minute songs about partying as if it's the last night of your life." "It's very easy to do this in any format," he says.

Todd says he could have added additional songs to his mashup - he declined to name which ones - but mixing in more would have proved unwieldy.Īlthough country music is the target here, radio industry analyst Sean Ross says similar songs are not limited to that genre. "Overnight, the video went from 400 or so views to 10,000," he says. Todd's video sat mostly unwatched on YouTube for a couple of months, when the blog Saving Country Music wrote about it last week. "It was the formula at work: a tight, mid-tempo backbeat a quick, two-verse set-up, often laced with clever wordplay and bouncy, lyrical melody and - bam - the power chorus to bring it all home and keep them coming back." "There's an old saying in the music industry: 'Don't bore us, get to the chorus.' So often, I found myself listening to the beginning verses of a new radio release, thinking, 'Really? This is on the radio? Why?' Then the chorus would hit, and I'd say, 'Oh, that's why.' "The more I listened, the more similarities I heard among them, notably the power chorus," Todd says. Each time he heard a new one, he added a track to his mix. Then he started noticing that other songs fit the template.
#Country songs mashup software
He imported MP3s of both songs into ProTools audio software and tweaked them so they played at the same tempo and in the same key. Todd, who has lived in Nashville for six years, started the mashup after hearing Parmalee's song on the radio and recognizing the similarities to Shelton's single.

